Archive

Archive for June, 2010

Scouting Your Business Opponents

June 30th, 2010 No comments

If you are a football fan, you have probably heard about the ridiculous hours that football coaches spend scouting their opponents. You have heard tales of coaches staying at the office all night, only catching a few hours of sleep on their office couch, just to get a better idea of what their next opponent will try to do during the game. Each team – not only in football but also in all professional sports – spends millions of dollars on their scouting department.

As a business owner, you probably don’t have to spend the night at the office to understand your competitors. But you do want to have a good idea of what they are doing, and how you can counteract their efforts. After all, business is really just a game, right?

Here are some good places to go to do some amateur research on your business competitors:

The good old web

Start with the popular search engines, like Google or Yahoo or AltaVista. You have to be careful, of course, to pay special attention to the sources that you use from theses search engines. You can’t always trust everything you read on the internet.

Another good idea is to go straight to the website of your opponent. Often, you can get a good idea of what they are doing, or trying to do, just from the information they release from the public. Again, take this information with a grain of salt, because they are probably being careful not to give away too much information.

A great source of information on the web is marketresearch.com, which does just what you are trying to do: scouts thousands of businesses.

Talk to many, many, many people

The more you talk to people – peers, employees, customers, suppliers, etc. – the more information you can get. Sometimes, there is no better place to get good dirt on your opponent than from these sources. This is especially true if you use the same supplier as your competitor, or have some mutual customers. They will know exactly how your firm is different from the others. For example, you might get an idea how they develop their marketing brochures to advertise their business. Brochure printing is still being done by most companies even if they have an online website already.

Go to the experts

It may take some time, but developing a relationship with some key members of your industry can be a godsend for your business. You have to be careful not to ask for too much too soon, because you will turn most of these guys off by doing that. It helps if you can reciprocate the favor, and give them some information as well.

Experts that are very valuable to be friends with include: journalists (who is better at digging up dirt than a journalist?), club or association members (think Chamber of Commerce), and Securities Analysts.

Don’t ever slouch on your scouting efforts. You might miss out on something one of your competitors is doing, and that could spell doom to your company. However, make sure to act appropriately, and quickly, to any information that you learn. Ignoring an action by an opponent is just as damaging as not scouting him at all.

For comments and inquiries about the article visit:
Marketing Brochures, Brochure Printing

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and online strategies.

How to Deal With Your Web Hosting Reseller Business

June 29th, 2010 No comments

Entering into a web hosting reseller business plan is a good way of doing business on the internet. However, one cannot decide upon opening this web hosting reseller business by overnight. Just because some one told you about the benefits involved in running a web hosting reseller business or you learned about the web hosting reseller business through the internet, it does not mean that you should jump, start towards opening a reseller business. You need to follow certain basic ground rules before you decide and act upon starting your web hosting reseller business plan. The points are as follows:

1) Plan your business: You have to plan before you start your new business. People who don’t set specific business goals and objectives, may end up in being less successful. If you plan your business, it means you are laying the foundation towards building a successful business and that too on a long term business.

2) Do market research: Your planning should also involve market research. You should research the competitive market, in order to know who your competitor’s are and learn about the various services that they are offering. By this way, you will be able to know which competitors are more success and which are the ones who are on the lower side of achieving success in their business. If you follow the above strategy in your web hosting reseller business, you will then be able to realize the scope and quality of the competition of the market, before you enter into the web hosting reseller business market.

Market research also helps in analyzing and having an understanding of where the market is heading in short-term and long term basic. If you update your knowledge towards current business trends and also know about the expected changes in the industry, you will then be able to select the right strategies for managing your business. Applying the right strategy towards building your business, will help you to be successful now and even in the future too.

You can update your knowledge about the current web hosting trends by participating in various forums. Here, you will come across various types of people including professional web hosting providers, resellers and other internet professionals. It is a known fact that those people, who actively involved in web hosting business field, will posses more knowledge about the current state of the web hosting industry. Hence, you can expect to get the right feedback from these people. Through forum participation, you get the opportunity to interact with people of other business who are facing similar issues that you face towards building up your web hosting reseller business. Interacting with such people of similar goals, will help you towards enhancing your web hosting reseller business plan.

Market research is a time consuming process, but in the long run, it can save your time and money too. Once you have completed your research towards your business competitors and the overall market situation, you can then start writing an effective business plan.

Put your business plan on paper: After you collect the right information about the competitor and the market, you must then start writing an effective business plan. All the information that you have gathered should be used towards creating a sound business plan with regard to your new web hosting reseller business. A well written business plan will guide you like a road map, towards dealing with foreseen challenges and the obstacles that you may face towards executing your new web hosting reseller business. There are yet a number of internet speculators who have a feeling that web hosting business is an opportunity to make a fortune and that too with no effort. Such companies with the above mentioned thought are not likely to provide good service but still manage to generate customers by offering cheaper rates compared to reputable hosting companies. Such competitors who are disreputable and lack the skill and knowledge relating to web hosting reseller services, give others in the same web hosting reseller business and who provide outstanding and knowledgeable service to customers will always stand a better chance to be successful in the long term.

Web Hosting Geeks is source for web hosting reviews. Read ton?s article in at web hosting blog.

Categories: Uncategorized Tags: , , ,