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Tips and Strategies for a Small Business Entrepreneur to Beat the Competition

July 19th, 2010 No comments

Many new Small Businesses fail during the early years and one of the reasons attributed for the failure is their inability to beat the competition.

To be successful in your business and to be acknowledged as a successful small business entrepreneur, you have to adopt certain strategies that will enable you to outsmart your competitors and beat them.

1. Go Shopping Yourself:

If you are a manufacturer of certain products, you should go shopping yourself at least once a fortnight. By doing this you will be able to see how and where these products are being displayed, the price at which your competitors are selling their products and the type of packaging used. In fact purchasing of your competitors products on regular basis, testing them and comparing them with your products will be a very useful and productive exercise.

2. Become a member of a Professional Association:

As an entrepreneur it is very important that you become a member of a professional association related to your business or industry. Never, ever think that you can operate in a vacuum and succeed. By regularly attending their meetings, you will get the opportunity of meeting like minded people and your competitors too. Opportunities for gathering vital information and secrets abound in such meetings. Be watchful, grab them and implement them in your small business.

3. Gather Information about Your Competition:

You must have a plan whereby either you or one of your employees should order your competitors’ broachers, catalogues and price lists. This will give you very vital and useful information as to how these products are priced, advertised and promoted. Keeping this constant tab on your competitors will enable you to discover the reasons why some are more successful than you. This ongoing study will help you make very calculated changes in your price structure, marketing and advertising strategies.

4. Attend Trade Shows and Seminars:

Trade shows are places where you as a small business entrepreneur can make useful contacts with other entrepreneurs in your own field of activity and other allied fields as well. Viewing new developments, technologies and marketing methods will inspire and motivate you to develop your own business in those lines.

Attending seminars can be very useful, educative and a place to make useful contacts. These trade shows and seminars can open up new windows of opportunities for you.

5. Read Trade Magazines and Newsletters:

Subscribe to your industry or business trade magazine or newsletter. You will come across many things that you are not aware of, in manufacturing, advertising and marketing. These tips and tricks will help you fine tune some of your present strategies.

6. Address Meetings and Focus Groups:

Never miss an opportunity to address meetings related to your industry or business. It will also be wise to organize Focus Groups where you can obtain the views of the members regarding your products. The feedback thus obtained will help you make changes in your products and the marketability of your products.

7. Distribute Free Gifts, Vouchers and Coupons:

The whole world loves free gifts. Even millionaires love anything given free. You should take full advantage of this and promote your small business by offering free gifts. Whenever there are community gatherings, focus group meetings and other functions, try and distribute free gifts, discounted coupons and vouchers. You should ensure that you have your website URL, address and phone numbers embedded in all your items.

8. Have a Professional looking Website.

A well designed professional looking website is absolutely essential. By providing all the information about your business, products and services, it will add credibility to your small business.

Conclusion:

To succeed as a Small Business Entrepreneur is your ultimate goal and failure is not an option. Keep a watchful eye on your competition and implement these tips and strategies. It will not be long before your competitors disappear from the radar screen.

QuickBooks Hosting: Why small Businesses are scrambling for Hosted QuickBooks?

July 16th, 2010 No comments

Wondering what QuickBooks Hosting has to do with small and medium business? Let  me explain. Small and Medium Business  are undergoing transformation in terms of technology but at the same time facing stiffer competition fro their big and powerful Large business competitors.This is on two counts. First large businesses are eating into the traditional base of Small business due to improved technology which has made contact with diverse and scattered clients easier.Second, Small and Medium Business has to invest in same type of technology which larger counterparts use which is, disproportionate to the total investment in their business.So what is the way out? Technology itself provides the answer .That is precisely one of the reasons why Cloud Hosting Services and Application Service Providers are gaining acceptance by the Small and medium business.

Consider the example of QuickBooks Hosting services. Bookkeeping is one of the integral part of any business .But the investment for this for Small firms as well as CPAs, can be greatly minimized if we tale the help of a Hosted QuickBooks service provider such as  Real Time Data Services http://www.myrealdata.com

Without a QuickBooks Hosting Facility the client has to provide for in-house personnel for maintenance of its entire IT infrastructure and provide for extensive backup facilities. Also technical expertise may be inadequate to provide complete trouble shooting support as well as if data is lost the firm can incur heavy loss in terms of cost and records. This is because data is not constantly but occasionally backed up.

But QuickBooks Hosting by Application Service Providers such as RTDS can allow you to get an effective solution for all this infrastructure procurement and maintenance cost towards Bookkeeping. At the same time it also makes the process of your bookkeeping process very easy and reliable. How? An Application Service Provider such as Real time Data Services allow you to run the version of QuickBooks selected by you on their remote servers  and you avail the services at your end just like a desktop application thus relieving you of the infrastructure maintenance problems. Now think what would happened if you had different versions of QuickBooks. Obviously you will need to maintain different infrastructural requirements for different versions.Hosted Services can run any version on their servers so you need not worry about this any more.

QuickBooks Hosting increase the cost effectiveness of your business in other more important ways as well. These are saving time on your non core interests and always- on- anywhere connectivity. Both the client and their CPA s can access the service from any where and at any time and make changes to it. Also since both of them can work on the QuickBooks Hosted Software simultaneously, it is now a lot easier to exchange files so that you save your transportation cost as well as your precious time. Also it provides you with the option of multiuser facility without taking individual licenses for all.

QuickBooks Hosting services such as those provide by RTDS are also very reliable .With 256 grade coding for data transfers and provision of dual backups much time a day your data is guaranteed to be more secure than your in house facilities. An Application Service Provider which provides Hosted QuickBooks also guarantees 24 hour technical support so that all your troubles are sorted out in real time thus making your Hosted Bookkeeping functions run smoothly.

Small businesses as well as CPA firms can greatly enhance their competitiveness by using Cloud Hosting services such as Hosted QuickBooks and other Application Hosting. It would be much beneficial if you see the profile of Application service providers such as Real Time Data Serviceshttp://Myrealdata.com/ to get the range of services available under the Hosted Services.

James Zachman is a co-founder of Real Time Data Serviceshttp://Myrealdata.com/ and has more than 20 years of outsourced information systems management, sales and marketing experience. Mr. Zachman was the architect of the industries first online accounting ASP in 2000. He has also worked for several organizations that provide outsourced information solutions and medical claims processing including American Express, National Data Corporation and Shared Medical Systems. He holds a degree in Business Administration from the University of Kan